Petara
Petara is the perfect application for pet parents. It is an authentic and crisp, 30-second guide: the go-to resource for everything ever written about your pet. The app is also building a pet community.
Client
Petara
Year
2021
Category
F&B
Type of Work
Branding
Illustrations
Social Media
Marketing
Print Media
Typography
With team zazzy, I worked on branding and visual direction for social media marketing. In the heart of our project lies the vision to create an inclusive and engaging space for pet lovers. Petara is not just a pet e-commerce platform but a thriving community where pet enthusiasts come together. Through strategic branding and captivating illustrations, we set out to redefine the pet ownership experience.
We crafted a distinctive brand identity that captures the essence of our pet-loving community. We also developed a series of custom illustrations showcasing diverse pet breeds and personalities, along with personalised type.
We worked on print assets for multiple pet events conducted by Petara as well, through which we witnessed a significant increase in community engagement, with members actively participating in discussions, sharing pet stories, and forming lasting connections.
In our pursuit of creating a distinctive and memorable brand identity for Paws and Whiskers Haven, we recognized the need for a custom typeface that encapsulates the essence of our pet-loving community. The result is a bespoke font that adds a touch of playfulness, warmth, and individuality to our brand's visual language. Every letterform is carefully crafted with inspiration drawn from the playful and endearing characteristics of our furry friends.
