Biddano
Biddano is India’s largest healthcare supplychain platform, offering a unique marketplace for Distributors, Pharmacies and Hospitals to expand their procurement horizon, Biddano is India’s first B2B healthcare supply-chain platform. Biddano has broadened its procurement horizon in the B2B healthcare market in just 5 years of its launch. The goal of the rebranding was to convey the dynamism of the company that had grown, not only in size but also in the quality of services it could provide.
Client
Biddano
Year
2020
Category
Healthcare/HealthTech
Type of Work
Branding
Publication
Illustrations
Marketing
Animation
In the rapidly evolving landscape of healthcare, in collaboration with zazzy studio, I undertook a transformative project focused on enhancing the visual identity and communication strategies for healthcare organizations.
We created a series of custom illustrations depicting various stages of the patient journey, from diagnosis to treatment, fostering empathy and understanding.
We worked on a set of engaging infographics designed to enhance health literacy by simplifying complex medical concepts and promoting proactive patient engagement.
Along with this, we strategised and designed multiple marketing collaterals such as social media posts and brochures. Additionally. we helped design various funding pitch decks.
The logo embodies the core values of unity, care, and protection within the healthcare sector. It seamlessly integrates the concept of two hands shaking, forming the letter 'B', enclosed within a shield. Each element carries specific symbolism:
Biddano raised per-series A round and needed creative and strategic input for the Pitch deck. We worked closely with CEO Talha Shaikh on delivering the creatives, resulting in $2M funding from marquee investors, including Gokul Rajaram, Venture Catalysts, Angelist and others.
