Griffy
Griffy is a platform for people who want to earn profits using their knowledge and interests. One can explore content they're interested in and have an opinion on, cast votes and gain rewards if they're right. Griffy gives them a plarform to settle debates on controversial topics.
Client
Griffy
Year
2022
Category
Eentertainment finance
Type of Work
Branding
UX design
UI design
Illustrations
While designing for Griffy my key responsibilities were to:
- Create a visual identity and consitent brand language that is young, relatable and modern.
- Prioritize a user-friendly interface that makes it easy for users to navigate and understand the betting process. Implement clear calls-to-action and intuitive design elements to enhance the overall user experience.
- Strive to create a platform that promotes responsible and ethical engagement. Clearly communicate guidelines and rules to ensure users are making informed decisions when participating in bets on controversial issues.
- Design visually appealing elements that capture the attention of users. Incorporate graphics and visuals that align with the controversial themes without being offensive or insensitive.
- Design a compelling reward system that motivates users to participate. Clearly outline how rewards are earned and redeemed to maintain transparency and trust.
Some logo explorations I made for Griffy were based on concepts about voting and voicing ones opinions. I explored type-based options and contemporary logotypes.
The type based logo envisions a vibrant and interconnected community, symbolizing the fusion of gossip, voting, and the excitement of winning rewards. The design incorporates simplified icons of people engaged in conversation.
