Mapro
Mapro is a well established food processing company founded in 1959, in the hill-town of Panchgani, near Mahabaleswar. The goal is to re-envision their Brand Image without losing the essence of ‘Mapro’.
Client
Mapro
Year
2021
Category
F&B
Type of Work
Illustration
Merchandise
Packaging
I’ve recently had the privilege of working with Mapro in collaboration with team zazzy. My role was to reinvent their brand image without tweaking their existing guidelines. The objective is to reignite the element of joy, fun, nostalgia and feel good factor which consumers can relate to while keeping it minimal yet fun. We worked working on a series of new graphics ranging from vehicle branding to product packaging, gift cards, stickers, business cards- the whole merchandising kit!
We worked on Sauce label packaging for a plastic bottle and a glass jar. The challenge here was to create these labels in a modern language whilst following Mapro’s and FSSAI’s new brand and packaging guidelines. We also created a nostalgic theme based sticker set.
