IIT Ropar
AWaDH is a Technology Innovation Hub established by the Department of Science and Technology (DST) – Government of India (NM - ICPS) to improve the overall ecosystem of agriculture in India in line with developed countries.
The hub supports R&D in the domain of Agriculture, Water, IoT, ICPS provides incubation & acceleration resources and support to technology-based start-ups towards sustainable agriculture.
With zazzy, I worked on a series of illustrations and iconography for their website.
Client
IIT Ropar
Year
2021
Category
AgriTech
Type of Work
Process illustrations
Iconography
In this dynamic era of agricultural technology (agritech), I embarked on a transformative project aimed at simplifying complex agritech processes through captivating illustrations.
We created a series of visually engaging illustrations to demystify intricate agritech processes, ensuring that even those without a technical background can comprehend the innovations shaping modern agriculture.
Empowered farmers and stakeholders with a visual understanding of agritech, fostering informed decision-making and adoption of innovative practices and received positive feedback from the agricultural community for making technological advancements more approachable and accessible.
We chose to go with a water colour paint direction to capture the natural nostalgia that agriculture brings. For iconography, we simplified complex AgriTech concept and processed and used an earthy design style to maintain a consistent visual language.
